era:learning ,  with expertise in Retail & FMCG sales  has launched short / modular program in retail & FMCG sales  to enhance the employability of the youth with minimal education (class XIIth and above) who are unemployed and interested in taking up jobs in the high growth retail sector & FMCG sales. Key focus to be on skill –level 1 (frontline) as 50 to 53 % of human resource requirement is expected to arise from this segment.

 

Vocational training Programs and Employability Solutions:
We also conduct short/modular program in Retail & FMCG sales to enhance the employability of the youth with minimal education. Key focus to be on skill – level 1 (frontline) as 50 to 53 % of human resource requirement is expected to arise from this segment. We are uniquely placed by offerings in both Individual & Corporate space, since we are able to understand the training eco-system from all the angles. Following are our VTP Programs:
1. Certificate Program in Retail:
Eligibility: 12+ , Graduates or equivalent in any discipline
Age:  19-25 years
Duration:  120 hrs
Certification: After successful completion of program, the candidate will be awarded  certificate ”Certificate Program in Retail”

Course Overview & Objectives:
Retail is witnessing an exponential growth and as a result is creating a huge demand for skilled people in this industry. The short term programme in retail management is designed to impart the fundamentals knowledge and key concepts in retail business that are required to run day to day operations in a retail store.

The course can help students get an entry in retail organization at the floor shop or customer
support profiles and later groom students to take higher job responsibilities in retail.
faculties

Target Audience:
• Freshers looking for promising job in retail outlets.
• Students/people in family business of retailing or shops looking for inputs in organised retail

Course outline
Basic Concepts in Retail
• Introduction to the concept of selling and retailing
• Size and growth potential of retail industry in India
• Store Formats in Retail
• Visual Merchandising
• Servicing the Retail Customer
• Life Skills : Goal Setting , Hygiene, Grooming, Life Values & Effective Communication
• Importance of Customer Service , English Language Skills, (Basic Conversation ) , Team Work & Interview Skills

Placement and Career growth opportunities:
The candidates who get certified in the Retail course will be placed in leading Retail chains & Quick Service Restaurants:
Big Bazar , Food Bazar, Pantaloons , Mahindra Retail (Mom & Me), Aditya Birla-MORE; easy day, Bata , West Side, Shopper Stop, Cafe coffee day, Pizza Hut, McDonald’s, Vishal Mega Mart, Vaango

Career Growth opportunities:
Team Member > Team leader > Assistant Department Mgr. > Department Mgr. > Store Mgr.

 

2. Certificate Program in FMCG sales:
Eligibility: 12+ , Graduates or equivalent in any discipline
Age: 19-25 years
Duration: 120 hrs
Certification: After successful completion of program, the candidate will be awarded certificate ”Certificate Program in FMCG Sales”

Course Overview & Objectives:
Economic Growth in India is increasingly supported by robust industrial growth. FMCG sector is one of the relatively lesser known but significant sectors that support almost all industrial activity. However, not withstanding its importance and size (INR 4 trillion), it has traditionally not been accorded the attention it deserves as a separate sector itself. The level of inefficiency in FMCG sector activities in the country has been very high across all modes.

The required pace of efficiency and quality improvement will demand rapid development of capabilities of FMCG sector service providers . And with FMCG sector , skill development will emerge as a key capability.

This lack of focus on developing manpower and skills for the FMCG sector has resulted in a significant gap in the numbers and quality of manpower in the sector. The short term programme in FMCG sales is designed to impart the fundamentals knowledge and key concepts in FMCG business that are required to perform the role of FMCG frontline  sales person.

The course can help students get an entry in FMCG sales organization as frontline sales persons of Distributors or FMCG companies and later groom students to take higher job responsibilities in FMCG sales. On successful completion of training one should be able to sell
FMCG products through effective communication and rapport with customers.

 

Target Audience:
• Freshers looking for promising job in FMCG sales
• Students / people in family business of FMCG sales.

Course Outline:
• Understanding the FMCG Industry
• The concept of sales and selling skills
• Organised and Un-organised retail (FMCG)
• Categories in FMCG
• Roles and Responsibilities of frontline sales person
• Shopper and consumer behaviour
• Types of Channels and their needs
• Numeric and weighted distribution
• Distributor roles and responsibilities
• Pricing and how to calculate town unit rates
• Merchandising ..What..Why & how
• Promotions and how to manage them
• Selling skills & Soft skills to build rapport with trade / distributor
• Reporting

Placement and career growth opportunities:
The candidates who successfully complete the course will be placed as sales person with:
Distributors of leading companies like HUL, P&G, Nestle, Dabur, PepsiCo, Coke, Colgate Palmolive, Agrotech

Career Growth opportunities:
Frontline Sales > Company Sales > Sales supervisor/officer > Area sales Mgr. > Regional Mgr.