Customer Relationship Management

1.  Customer care for business effectiveness

In today’s highly competitive markets where products and services are similar, putting the customer first is a key strategy for building the business. Managing relationships with customers has become a critical organizational competency. This program takes participants through winning strategies for acquiring and retaining customers by leveraging the latest technologies.

Satisfied customers are generally loyal customers who give repeat business and recommend a business to others. However, while most businesses attempt to provide good service, they may not achieve this. This course will teach participants how to select the right tools for the business so it can grow. It will challenge participants to address these issues in a practical way that clarifies the relationship between customer care and overall business strategy.


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